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Rotella was an Italian artist and poet. Best known his collages made from torn advertising posters in a medium. He was born in Catanzaro, Italy and studied at the Accademia di Belle Arti in Naples. He moved to Rome in 1945. There, he became associated with the Lettrism movement and—along with Raymond Hains, Jacque Villeglé, and François Dufrêne—became known as one of Les Affichistes, an artist group credited as the forefather of Street Art. His first solo exhibition was held in 1951 in at the Galleria Chiurazzi in Rome. He was awarded a Fulbright Scholarship with which he traveled to Kansas City University. In 1961, he was invited by Pierre Restany to join the New Realism movement, whose members included Yves Klein, Arman, and Jean Tinguely. In 1964, he represented Italy at the Venice Biennale. He died in 2006 in Milan, Italy at the age of 87.